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POTENTIAL FOR GROWTH Technology Expands Ability to Tap Markets The MMA market is growing rapidly around the globe, not surprising for a sport that combines fighting traditions from every continent. There are hundreds of fight promoters all over the world who have in their area scores of great MMA fighters and boxers with championship potential. While many of these promoters are prominent in their own local area or country, they create extraordinary fight entertainment only for local fans -- most never get their fights on television. Las Vegas boxing and MMA gyms frequently receive calls from these promoters from cities all over the world, and from venues with local fighters and a strong local fan base. Major U.S. promoters have them waiting in line. The technology behind Fighters Online will enable promoters to easily promote or co-promote with a local businessman, opening up the market to fights in new areas using new fighters. Fan polling and tracking data in the Fighters Online system will reveal strong markets in cities and countries new to boxing and MMA fighting. Local businessmen or a civic center event manager may want to promote a local star. Accessing a variety of opponents for an MMA or boxing show will for them be especially critical. They will need firm budget information and choices from regional opponents. Fighters Online will meet these needs. Foreign promoters would welcome an easy-to-use, highly functional system providing them with access to an online database of made fights sortable geographically. Like domestic promoters, promoters in foreign countries will have the option to market the digital rights to their fights directly to the 24/7 Fighters Online Fight Channel. Revenue from producing and managing digital rights to fights could be huge for local promoters and local fighters who now have no competing options. We will offer fighters and promoters a new revenue sharing model and access to a highly lucrative worldwide distribution channel. Access to online broadcast, selling their fights directly to the fans, will result in larger purse shares. High-speed communications will allow promoters to choose digital technologists and producers based on their skill sets, not their geographic location. A New World for MMA ESPN is the leader in sports television to a tremendously diverse, affluent, mostly male audience, whose appetite for MMA fights, especially involving fighters from their country, is growing. This is a huge MMA fan market for our plans for a digital fight channel. Eventually we believe that each country will evolve toward a National MMA Championship model, and that those crowned as the country's champions could advance to regionals between countries. Regional champions could advance to the (Corporate sponsor's name) World MMA Championships which would be a highly popular annual "Super Bowl of MMA" event with strong appeal to an international audience of fight fans. International sponsors could gain television value by sponsoring and attaching their corporate name using pixel plasticity technology to the World MMA Championships. This would be a highly popular event with strong international television audience appeal and advertising value. The Potential of Internet Broadcasting The potential of internet broadcasting to open up international markets is best summarized by legendary boxing promoter Bob Arum, speaking at a WBC Annual Convention: "I just want to digress, just briefly. I've been in this business since the mid-1960s and when I first started, there were no satellites. When Muhammad Ali fought a championship fight, a tape was made in a studio in New York and rushed to a plane to be shown the next day in the United Kingdom. And, God forbid, if the tape missed the plane, the rights fee was cut by fifty-percent. "And then we had satellites that proliferated all over the world so boxing matches could be shown, taking place in Las Vegas, shown in Japan and Thailand, in England, in Europe. And domestic satellites, which made it possible to have pay-per-view in the United States and other countries, so fighters, like Mr. Sulaiman has said, could make 25 or 30 million dollars in one fight. "But you know something? All that technology that has driven the sport is going to be obsolete. We are now entering a new age where communications will be over the internet, where people will be able to purchase a fight on pay-per-view on their computers, which will be their television sets, so that the audience will be hundreds and hundreds of millions of people, so that the riches that will come to this sport will be enormous." The potential of internet broadcasting for MMA was commented upon by the president of the UFC, Dana White, who told John Morgan of MMAjunkie.com on February 9, 2011, "I've been saying it for 10 years. Everything is going Internet. I believe that everybody is going to be watching TV and be on the Internet. There's a potential for 600 million people to watch a fight," White said. "Six-hundred million people, and it's broadcast quality. I think that's where everything is going." Home Executive Summary The Fighters Online Free Agency Model Advantages for Fighter and Managers Advantages for Promoters Advantages for Fans Potential for Growth Math Phenomena of Our Matchmaking Creating an Unprecedented All-Heavyweight Series New Models and Revenue Streams Revenue Sharing A Letter from the President Password Protected Directories Copyright 2011 - All rights reserved |