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SOURCES OF REVENUE Boxing Community There is a total universe in the active boxing business community of probably around 50,000. There are approximately 30,000 active professional boxers in the world. In the U.S., there are about 6000 active boxers, and probably 3000 trainers, managers, booking agents, and matchmakers. There are about 1000 promoters in the U.S. Each one is a potential souce of monthly subscription revenue. They will all find subscriptions very compelling because of the number of fights and added purse revenue from online matchmaking, the EmailAlerts, the made fight content, and film royalties and residual income from videos of their past fights. See Advantages to Fighters and Advantages to Promoters. Fight Fans The universe of fans is in the millions. Fans of specific fighters, weight classes, or fans from a specific country will especially be drawn to the database of fighter-specific sport articles, interviews, and videos at the Fighter's Fan Page and the Fighter's Scrapbook. Their traffic will be monetized in several ways by senior management, including pay-per-view subscribers. Advertising Promoters and pay-per-view television companies are reluctant to divulge complete financial information about revenue from domestic and foreign advertising and pay-per-view buys by country. Promoters The business model at BoxingShow.com will be one of franchising, licensing, and partnerships. BoxingShow will license intellectual property rights to U.S. and foreign promoters to use the matchmaking processes of GetAFight and the right to access MadeMatches.com for selecting ready-made matches -- fight content. GreatFightsOnline.com will receive the digital rights to distribute that content for the promoter through its digital 24/7 boxing channel. Licensing rights of BoxingShow.com will include access to the marketing data from fan polling and tracking, and the customized data bases of business information, special search engines, and directories provided at BoxingBusinessJournal.com. FEES FROM TELEVISION COMPANIES At the same time, BoxingShow.com will partner with other sports television companies that want to distribute boxing show content. These licensing agreements will not be markedly different from other aggregators’ agreements. The execution, however, will set BoxingShow and GreatFightsOnline apart. In addition to the editing and categorization of fights for viewing on demand, it will have multilingual capabilities, enhancing its value worlwide. DOMESTIC AND FOREIGN FRANCHISEES A large number of domestic and foreign promoters, cable operators, and venues will participate in franchises because they are very interested in maximizing their revenues. Only a well-connected handful of promoters get their shows on an even fewer number of cable television companies. Latin American and Asian promoters promote some very exciting fights you never hear of. They realize the enormous potential television value of fights they put on, and they’re all trying to figure out the right way to capitalize on them. BoxingShow.com through GreatFightsOnline.com will offer them technology and infrastructure solutions, an honest partner in showing and distributing digital content and a franchising/syndication option which would provide them licensing revenue. CONTENT ADVERTISING Foreign television advertising can be targeted for developing a very large foreign revenue stream. Planning will include measuring subscribers and Web visits by overseas users. Revenue can be developed from links through affiliate programs. Examples are Corona Beer, Budweiser, Adidas, American Airlines, Midas, Mennen, and Gillette. The 1999 Boxing Record Book has 164 advertisers with full-page ads. Boxing magazines have full page ads. Income will include commercials on fights. FILMS Digitized fight films per view -- boxing community and fans. PAY-PER-VIEW AND BOXING TICKETS Order pay-per-view of streaming video of live fights and boxing tickets online. Links to hotel-casinos which always offer room packages that include fight tickets. Links to ticketing agencies. See also ESPN.com link, Ticketing. SPORTSBOOK For the millions in the world who like to gamble on fights. All Las Vegans know that the "whales" and high-rollers, the biggest gamblers in the casinos are strong boxing fans. The only sporting events that casinos will pay huge site fees to host are big fights because they draw their high rollers from all over the world. Depending on the direction of Federal law, this category of boxing fan may be a valuable source of several revenue streams. BOXING EQUIPMENT Potential for selling a line of high quality, specially designed equipment manufactured in India or Pakistan and sold under the Ringstars label. Could link to other brands of equipment at GetAFight site or link to sellers' sites under affiliate programs. Examples are Ringside Products, Everlast, Cleto Reyes, M&M Equipment, Title, and Adidas. EXERCISE EQUIPMENT Strength and endurance equipment. Links to equipment listed and sold at GetAFight site or link to seller’s site under affiliate programs. Examples are Solo Flex, Nautilas, Universal, and Cybex. SPORTS NUTRITION PRODUCTS The chemistry of excellence. Health, fitness, and bodybuilding supplements. Highest quality products for boxers and other athletes. General Nutrition Centers (GNC), SportsPharma, Twin Labs, ProHgh (new over-the-counter human growth hormone product) manufactured by Nutraceutics, ASN (Advanced Sports Nutrition, Inc.) and a zillion others. A very large dollar market. ATHLETIC WEAR Monogrammed Ringstars logo on sportswear. Sales of boxer specific apparel. Boxing fans, no matter how far-flung, can immediately go to their favorite boxer's page to read about his recent fight and then purchase a T-shirt or cap without ever leaving his page. Merchandising of boxer's apparel is more effective if news content about his fights and retail sales are in one location. If a boxer has a great fight, his popularity can suddenly surge according to fan polling, and a customized item online can be instantly offered on his page. If merchandise is advertised on a sports site, the chance of reaching fans of a particular boxer is low, but if it's on that boxer's page, getting thousands of hits a day, the chance of them seeing his ad and clicking through to order is almost double. TV broadcasters of his fights can direct viewers to his Web page where they can buy the fighter's sports apparel. LEROY NEIMAN PAINTINGS Classic original paintings and color prints of famous fights. See also BoxingArt.com. JIM MILLS PAINTINGS Dramatic black and white original air-brush paintings of famous boxing photographs. Special order of favorite boxing photo specifying canvas size for framing. See also BoxingArt.com. FIGHT POSTERS Other artists' and photographers' fight poster color prints. See also BoxingArt.com. FIGHT VIDEOS AND FILMS Classified ads of old films for sale by fans and retail sales of boxing movies and feature videos. BOXING BOOKS Biographies and authorized and unauthorized autobiographies of famous fighters, managers, trainers, and promoters. Hundreds of boxing books. Affiliate program with Amazon.com or Barnes and Noble. BOXING MEMORABILIA BoxingArt.com is our site for art and autographed gloves, posters, and other collectibles. - FightersOnline Home - GetAFight Home |